Our Team

Our team, comprised of visionaries, designers, and builders, is steadfast in reshaping contemporary hospitality to provide an extraordinary and unparalleled fan experience.

Aaron Wood

Sr. VP Project Management

Aaron Wood is a seasoned project management professional at Liquid Sportsgroup, bringing over 15 years of experience leading complex initiatives across the sports and entertainment industry. Prior to joining Liquid Sportsgroup, Aaron held key project management roles at the University of South Florida and spent three years with the NHL’s Tampa Bay Lightning, where he specialized in executing high-impact projects on time and within budget.
Throughout his career, Aaron has been recognized for his strategic mindset, collaborative leadership style, and ability to drive results through clear communication and stakeholder alignment. His expertise spans cross-functional team management, operational efficiency, and innovative problem-solving—all rooted in a disciplined, task-oriented approach.
Aaron holds a Bachelor’s degree in Sociology from the University at Buffalo and a Master of Business Administration from the University of South Florida. He has also earned certifications in Modern Management and Business Foundations from USF.

Chris Allen

Director of Operations & Development

Chris Allen is Director of Operations & Development at Liquid Sportsgroup, where he oversees day-to-day operations and supports the company's growth. He brings over 15 years of experience in sales, operations, visual branding, and team development, with a career spanning signage and graphics, medical technology, and leadership development.
Prior to joining Liquid Sportsgroup, Chris owned and operated a FASTSIGNS franchise, where he led high-impact signage and graphics projects for nationally recognized brands including Modelo, Avocados From Mexico, and Beyoncé, as well as major professional sports teams. Earlier in his career, he held roles at KLS Martin and Enterprise Rent-A-Car, building a strong foundation in client engagement, logistics, and team building.
Outside of work, Chris has spent more than a decade coaching and mentoring youth in underserved communities. He is the founder of The Black Caddie Academy, a nonprofit that empowers teens through golf, mentorship, financial literacy, and second chances.
In addition to his extensive MLB experience, Chris has a background in other sports, including stints with the AAA Phoenix Firebirds, AAA Memphis Redbirds, AAA Worcester Red Sox, Arizona State University Athletics, Arizona Fall League, and Cactus League MLB Spring Training.
Throughout his career, Chris has demonstrated a proficiency in establishing and enhancing financial processes and reporting systems for organizations. He holds a Bachelor's degree in Finance and Marketing from Arizona State University and a Master's degree in Accounting from Grand Canyon University. Chris is also an inactive CPA licensed in the State of California.

Hank Baarslag

VP Design

Hank Baarslag is Vice President of Design at Liquid Sportsgroup, where he leads the company’s creative vision and design strategy across sports and lifestyle brands. He received his Bachelor of Fine Arts in Digital Media from Washington State University and brings nearly two decades of experience, having contributed to large-scale visual design programs, collaborated with top-tier clients, and shaped impactful brand experiences across retail, restaurant interiors, and environmental graphics.
Prior to joining Liquid Sportsgroup, Hank spent more than eight years at Messenger in Seattle, most recently as Creative Director. There, he guided design teams through complex brand and marketing campaigns and mentored young creatives.
Earlier in his career, Hank held multiple design roles at SuperGraphics, advancing to Senior Designer and managing projects spanning professional sports stadiums, trade shows, and large-scale brand installations. He also gained early experience at Santora Media Group, developing brand identities and marketing collateral for small businesses, which built a strong foundation for his leadership in the design industry.

Mark Hawksworth

Co-Founder & COO

Mark Hawksworth brings over 35 years of executive experience in sales, marketing, and design integration to his role at Liquid Sportsgroup, where he leads business development and new client acquisition. With a strong background in account and brand management, Mark has built a reputation for driving strategic growth and delivering innovative, results-driven solutions.
Throughout his career, Mark has worked with major retail brands such as Starbucks, Nordstrom, Whole Foods, and MOD Pizza, and collaborates closely with hospitality leaders including Compass, Aramark, Legends, Sodexo, HMSHost, and SSP America. His work spans a wide range of venues across North America, where he bridges the gap between brand identity and guest experience.
Mark brings a sharp understanding of consumer behavior, cultural trends, and the evolving retail landscape to every project. He believes that physical space plays a critical role in shaping the customer journey—no matter where, PEOPLE GATHER—and uses this philosophy to help clients create impactful, experience-focused environments.

Nick Valverde

Director of Finance & Administration

Nick joined Liquid Sports Group in 2026, bringing over seven years of experience in financial management and FP&A. After earning a Bachelor’s degree in Economics from UC Davis, he began his career at LPL Financial, where he worked as an underwriter and credit analyst. He later earned a Master’s in Finance and Analytics from Santa Clara University and transitioned into the hospitality industry, contributing to the financial operations of several large-scale properties. Nick has held roles including Finance Manager at Hyatt Vacation Club and Assistant Director of Finance with both Marriott and Fairmont, building a strong foundation in operational finance and strategic planning.
At Liquid Sports Group, Nick is committed to ensuring his business counterparts manage projects efficiently, analytically, and within budget. He brings a detail-oriented and collaborative approach to every initiative, helping teams make informed financial decisions that drive success. His ability to translate complex financial data into actionable insights makes him a valuable partner across teams.
Outside of work, Nick happily enjoys spending time outside with his wife Riley and their three children: Joseph, Lucia, and Francesca.

Scott Marshall

Co-Founder & CEO

Scott Marshall is a co-founding partner and CEO of Liquid Sportsgroup, overseeing all business operations, hospitality consultation, and partner relations. Formerly the Chief Hospitality Officer for the San Diego Padres, Scott was charged with developing and implementing the overall hospitality strategy for the Padres and Petco Park by building brands, creating new concepts and driving fan experience.
Prior to the Padres, Scott spent 25 years with Centerplate, one of the largest hospitality companies in the world with over 300 accounts worldwide. He served as Senior Vice President of Innovation and Fan Engagement, directing the company's overall strategy for CRM promotions & programs, best practices, new innovation and emerging technologies. As Senior Vice President of Operations for Centerplate, Scott had direct responsibilities for the western area with accounts including Oracle Park, T-Mobile Park and the former Qualcomm Stadium.
Scott earned his Bachelor of Business Administration in finance from the University of San Diego. He also attended and played football at the University of Southern California, though he now prefers a golf club and watching Trojan football. He and his wife, Nicol, reside in San Diego where he enjoys stalking his three amazing daughters on social media, enjoying San Diego Padres games, and participating on the board of Make-A-Wish San Diego.

Sydney Sachs

Director of Marketing & Creative Services

Sydney Sachs is Director of Marketing & Creative Services at Liquid Sportsgroup, where she leads the company's brand, marketing strategy, and creative output across social, digital, and pitch materials. A graphic designer, animator, and brand strategist, she brings over a decade of experience creating brand identities, marketing campaigns, and digital assets across CPG, real estate, hospitality, and education.
Prior to joining Liquid Sportsgroup, Syd freelanced for Scope Creative, a creative agency, developing packaging, marketing collateral, and motion work for CPG brands including Wild Planet Foods, Tosi, and Big Tree Farms. Alongside that work, she ran her own freelance practice, SSSachs Designs, creating brand identities for Archadia Group, Utopia Bagels, and Jax Pizza Joint. Earlier in her career, she handled in-house branding at Compass Real Estate and agency production at Lambesis, contributing to campaigns for Coca-Cola and McCafé.
Throughout her career, Syd has combined design, data, and technology to build work that is both visually striking and results-driven, from market analysis and campaign strategy to motion design and AI-assisted creative. Originally from New Jersey, she now lives in North Park, San Diego, with her dog, Ellie.

Virgil Enriquez

VP Build

Virgil Enriquez is a seasoned professional with over 35 years of experience in the construction industry, specializing in both private and public projects. He currently serves as Vice President of Build at Liquid Sportsgroup, overseeing complex construction and design-build projects across sports and lifestyle venues to ensure they are delivered on time, on budget, and to the highest standards of quality.
Virgil’s career includes a decade in the Food and Beverage industry at Service America and 18 years as the owner and operator of Balt Services Inc. and MCV Companies Inc., managing project lifecycles, estimating, contracts, and client coordination. He also served as Senior Estimator at Prestige Contracting Inc., preparing proposals and supervising estimating staff, and as Land Development Manager at Highland Fairview, overseeing contracts and purchasing for all land development trades.
He graduated from the University of San Diego in 1989 with a degree in Business Administration, where he played four years on the USD football team. Outside of work, he enjoys golf, coaching high school football, traveling, and spending time with his family.