Gillette Stadium

Liquid Sportsgroup collaborated with Anheuser-Busch, Kraft Group, and Populous to create the Bud Light Celebration Beer Hall, an intimate field-level bar. Our consulting covered the entire design and build process, focusing on materiality, color schemes, finishes, and signage. A successful and prompt fabrication, shaped a space destined for long-term enjoyment.

Our primary focus was to curate a premium space, elevating the fan experience. Collaborating seamlessly with multiple firms, we ultimately achieved our goal. At Liquid Sportsgroup, we cherish the entire process, finding passion in every stage.

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